Print has to be viewed. It has to be read by the right target audience.
Print has to be competitively priced compared to the alternatives.
Measure the results of your print. Assess the data and adjust your marketing plan accordingly.
Someone out there is utilizing their print to get the result they want. Are you using the latest technology? Using modern printers with the right equipment?
Am I using my print correctly? Have I created print that achieves all my aims. Am I getting it to my potential customers in the most effective way? Have I put it into his hand cost effectively?
What do I need to do to adapt? How do I structure my print to perform for me.
The first step is understaning print. That is what we do. We are here to guide you. To bring your print under your control.
We are here to help you learn about print. At a time when printing is at the back of the queue of ideas you have to get you message across. We passionately want to make sure you have looked at all its possibilities.